G2 Esports, an esports organization that originated in Europe, has agreed to renew the contract with Shikenso Analytics, the esports data and analytics provider.
Therefore, the extension would ensure that the platform continues to work with the organisation through the year 2025
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G2 Esports
G2 Esports also plans to remain a client of Shikenso to track the performance of current partners through social media and streaming segments. It stated that the tools will assist the organisation in improving ‘strategic decision-making procedures’ and create ‘data-driven campaigns’.
The organisation has been working with Shikenso Analytics since August 2023 in order to enhance outcomes of existing cooperation with partners. The commercial partners of G2 Esports include alcohol company Jägermaster, Ralph Lauren from America, and many others.
In addition to renewed partnerships, 2024 has continued showcasing staff recruitment and new esports affiliation for G2 Esports. In April 2024, it hired Henning Christiansson as the commercial director; however, March 2024 witnessed the company partnering with the shooter game title Nyan Heroes.
Thus, Shikenso Analytics is joined by many other esports organizations and tournament organizers such as G2 Esports. They have also signed with Complexity in the recent months, extended their agreement with PGL and released an esports engagement whitepaper along with the platform for esports tournament Challengermode.
Sabrina Ratih, COO of G2 Esports, spoke on the extension: “As we expand and create cutting-edge solutions, we need to stay updated on data insights as to enable us to provide the best services to our partners and help different levels of the company make better decisions based on data analysis.
